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A presence that reflects the depth of her expertise
When The Goode Path Group grew from a solopreneur bookkeeping business into a strategic financial advisory firm, its website and brand presence needed to evolve.
Together, we clarified the firm's direction and brought its next chapter to life.
POSITIONING & MESSAGING / LOGO & VISUAL IDENTITY / WEBSITE / PHOTOGRAPHY / SALES PRESENTATION / SOCIAL MEDIA
Appear more established without losing warmth and personality
As Kelly Goode's work evolved, she wanted:
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To work with higher-value clients and raise her prices
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More business owners to recognize the deeper financial guidance and CFO Advisory Services the firm could offer
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People to understand that she's no longer a solopreneur and that there's a highly capable team behind her firm
Her existing website felt crowded, did not accurately reflect her services, and still communicated "startup solopreneur bookkeeper".
It was great for the early stages of her business, but now the firm needed a clearer way to present its expertise, connect with the right business owners, and support its next stage of growth.
We started with clarity. Then made every touchpoint tell the same story.
Our Brand Plan connected Kelly's business goals with the clients she wanted to serve and the services she wanted them to understand. The resulting direction shaped the visual identity and also guided how the firm would introduce itself, describe its offers, and welcome the next generation of clients.
Brand Photography
